CaratLane Launches Wonderland

An adorable world of Colourful Birds and Animals

CaratLane, India's leading omnichannel jeweller, launches Wonderland, their latest kid’s collection which isinspired from the wild. It features birds, fishes and animals that are enamelled in vibrant shades.

Featuring 15 adorable animal characters, this collection is a fusion of lively colours that catch the eye. Beautifully crafted in 18 KT gold, it comprises of pendants and necklaces that are studded with diamonds and enamelled with bright colours like yellow, green and pink. To add to the playfulness, some animals and birds in this collection have moving body parts, which bring them to life.

Speaking about Wonderland, Aakrosh Sharma, SVP, Merchandising & Fulfillment, CaratLane said, “We wanted to have a range of jewellery that’s specially made for children. Our designers found inspiration in jungle animals and created this bright and adorable collection that makes the perfect gift for your little ones.”

You can now shop for the Wonderland Collection exclusively at the CaratLane website and at CaratLane stores across Delhi, Noida, Gurgaon, Mumbai, Pune, Coimbatore, Thane, Chennai, Bangalore, Hyderabad and Chandigarh. The collection starts from INR 13,000.

About CaratLane:

CaratLane-a Tanishq partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has over 13 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.

Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 20% over retail costs to customers, while continuing to give the best quality.

To know more about CaratLane: Visit www.CaratLane.com

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